MCCANN’S WORK FOR EXPORT DEVELOPMENT CANADA  TURNS PANDEMIC PIVOTS INTO “THE UNUSUAL WAY FORWARD”
05. 12. 2021

MCCANN’S WORK FOR EXPORT DEVELOPMENT CANADA TURNS PANDEMIC PIVOTS INTO “THE UNUSUAL WAY FORWARD”

Over the past year, many Canadian companies had to pivot hard and transform their businesses in response to COVID-19. In July 2020, we launched a new campaign for EDC, ‘Business as Unusual,’ born in the face of the pandemic, to support the Canadian businesses forced to pivot to keep themselves afloat.

Now, a year later, what started as a pivot out of necessity has shifted to help move Canadian businesses forward again. In light of this, our newest campaign sets out to inspire Canadian businesses to leave survival mode behind and embrace our next normal through discovery of new markets with the launch of ‘The Unusual Way Forward’.

The campaign features three stories from EDC customers — Poseidon Ocean Systems, ThinkOn Inc., and Kinova Robotics — showcasing the success they had by embracing new opportunities during COVID. Knowing that many Canadian business leaders are confident in growth in the coming years, ‘The Unusual Way Forward’ aims to motivate and inspire companies to get back to growth and build back better.

Read more about the campaign in Strategy Magazine.