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MCCANN’S WORK FOR EXPORT DEVELOPMENT CANADA  TURNS PANDEMIC PIVOTS INTO “THE UNUSUAL WAY FORWARD”

05. 12. 2021

MCCANN’S WORK FOR EXPORT DEVELOPMENT CANADA TURNS PANDEMIC PIVOTS INTO “THE UNUSUAL WAY FORWARD”

Over the past year, many Canadian companies had to pivot hard and transform their businesses in response to COVID-19. In July 2020, we launched a new campaign for EDC, ‘Business as Unusual,’ born in the face of the pandemic, to support the Canadian businesses forced to pivot to keep themselves afloat.

We are McCann Worldgroup Canada and we help brands play a meaningful role in people’s lives.

Our diversity of talents and disciplines is brought together by design. Our perspectives, experience, and most importantly, our people are as unique as the consumers we are trying to connect with. As Canada’s longest standing creative agency, we have an obligation and a commitment to knowing Canadians and what they expect from modern brands better than any other agency in the country.