05. 12. 2021
MCCANN’S WORK FOR EXPORT DEVELOPMENT CANADA TURNS PANDEMIC PIVOTS INTO “THE UNUSUAL WAY FORWARD”
Over the past year, many Canadian companies had to pivot hard and transform their businesses in response to COVID-19. In July 2020, we launched a new campaign for EDC, ‘Business as Unusual,’ born in the face of the pandemic, to support the Canadian businesses forced to pivot to keep themselves afloat.